You are required to study Case Study 6: ‘Michael Hill International: Controlled expansion and sustainable growth’ (p.450) in your textbook and answer the five questions (see below) at the end of the case study (p.460).
⦁ What elements of global strategic management are apparent in Michael Hill’s initial expansion into Australia?
⦁ Critically analyse Michael Hill’s diversification into shoes.
⦁ Compare and contrast the entry models into Australia, Canada and the United States.
⦁ What factors do you believe Michael Hill included into the feasibility analysis to move overseas?
⦁ The case highlights the fact that the North American market is fragmented. What are the characteristics of fragmented industries such as these? How should companies like Michael Hill compete in a fragmented industry?
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