1.Why is the author writing about the subject?

1.Why is the author writing about the subject? 2.What is the thesis of the article? 3.What are the key points/facts presented in the article? 4.What are the conclusions and recommendations? 5.Explain how the information in the article can inform marketing strategy. That is, how is the information presented important to a marketer in designing a marketing strategy? 6.Critique the article: Is the article useful? Why or how? Is the article well-written and easy to understand? What is your assessment of the article? Would you recommend it to others? Why? NOTE: Use terminology from the glossary in Marketing: An Enterprise View when writing your article summary. Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center

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