Analyze the integrated business communication.

Find a Web site that has an “About Us” section or a “Press Release” section.

Write a three to four (3-4) page paper addressing the following:

  • Identify the Web site, the sender, and perceived receiver.
  • Analyze the integrated business communication.
  • Assess the media richness of the section.
  • Describe how the message is framed.
  • Identify opinion leaders.
  • Make recommendations for improving word choic

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