Due Week 2 and worth 120 pointsIn this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics. Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry or one (1) company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.Write a four to six (4-6) page paper in which you:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills. to access the rubric for this assignment. (SEDE ATTACHED)
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