Describe how Disney is responding to its external environment, including its direct competitors.

Prepare EFE and CPM matrixes for Disney’s Parks and Resorts division. Use Universal Studios and Six Flags for competitors in the CPM.

Using the EFE and CPM data, as well as your own analysis, describe how Disney is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions.

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