Executive Summary – The executive summary appears first, but should be written last.
Business Description –This high-level view of your proposed business should explain who you are, how you operate and what your goals are. The business description should feature:
The type of business, product, or service proposed and the needs you plan to satisfy.
A brief description of the assigned country, identification of existing trade barriers
The legal form of your business (corporation, sole proprietorship, etc.)
An overview of your customers and suppliers
A summary of your short-term and long-term business goals
Analysis of the International Business Situation
Economic, political and legal analysis of the trading country
Describe the country’s governmental structure and stability, how the government controls trade and private business
Describe the trading country’s economic system, economic information important to your proposed business, the level of foreign investment in that country
Describe laws and/or governmental agencies that affect your business (ie. labor laws, trade laws, etc.)
Trade area and cultural analyses
Geographic and demographic information, important customs and traditions, other pertinent cultural information, competitive advantages and disadvantages of the proposed product and/or service
Market segment analysis target market (age, income level, population estimate, orther specific demographic and economic information) customer buying behavior related to the proposed product and or service
Analysis of the potential location – importance and requirements of each trade document required by the US and the country of choice
Planned operation of the proposed business
Type of ownership and rationale, advantages/disadvantages of the type of ownership selected; start-up steps to form the business; planned personnel (or functional) needs; proposed staffing to handle managerial, financial, marketing, legal, production functions; proposed organization chart, brief job descriptions.
Details of the product(s)/service(s) to be offered; include potential suppliers, manufacturing plans, inventory policies, if applicable. If the business is a service business, appropriate information about plans to provide the service, including necessary supplies
How the product/supplies will be transported to/from the home country; costs, benefits, risks of the transportation method; documents needed to transport the product/supplies
Proposed pricing policies, what currency will be used, costs, markups, markdowns, relation to competition, factors that could affect the price of the product (ie. competition, political conditions, taxes, tariffs, transportation costs)
Proposed promotional program, promotional activity, media availability, costs, one-year promotional plan outline
Projected income statements for first year’s operation (sales, expenses, profit/loss)
Projected balance sheet for the end of the first year
A brief narrative description of the planned growth of the proposed business, including financial resources, needs and a brief three year plan projection
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry, but not important enough to include in the body; these might include sample questionnaires used, letters sent and received, general background data, etc.
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