Describe the emotional voice of advertising

Describe the emotional tone of advertising. 

 

Does not identify the emotional tone of advertising. Identifies the emotional tone of advertising. Describes the emotional tone of advertising. Describes the emotional tone of advertising; identifies the characteristics that define the emotional tone.
Describe the behavior promoted in advertising. 

 

Does not identify the behavior promoted in advertising. Identifies the behavior promoted in advertising. Describes the behavior promoted in advertising. Describes the behavior promoted in advertising; identifies the characteristics that define the behavior.
Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising. 

 

Does not apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising. Applies a theory or concept unrelated to social psychology to explain the effectiveness of appealing to fear in advertising. Applies a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising. Applies a theory or concept related to social psychology to analyze the effectiveness of appealing to fear in advertising.
Explain the social conditions that foster fear. 

 

Does not identify the social conditions that foster fear. Identifies the social conditions that foster fear. Explains the social conditions that foster fear. Analyzes the social conditions that foster fear.
Explain how individual differences and perceptions perpetuate fearfulness. 

 

Does not explain how individual difference and perceptions perpetuate fearfulness. Explains how individual difference and perceptions perpetuate fearfulness, but explanation is vague or does not address key elements. Explains how individual difference and perceptions perpetuate fearfulness. Analyzes how individual difference and perceptions perpetuate fearfulness.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional. 

 

Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a psychology professional. Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics. Writing coherently supports a central idea with few errors of grammar, usage, and mechanics. Writing is coherent, using evidence to support a central idea with correct grammar, usage, and mechanics as expected of a psychology pro

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