Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills
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