Research your selected organization’s strategy and analyze the following elements:
- The organization’s mission, vision, and values. What does it tell you about the company, their culture, their direction? Does it convey the purpose and primary objectives of the company? If so, how, if not what is missing?
- The organization’s strategic goals. Based on your research, what are the top three strategic goals of your chosen company?
- The relative alignment of strategic goals with the organization’s mission, vision, and values. Include at least three examples of how the strategic goals help and/or hinder the organization in achieving its mission, vision, and values.
- Additions or changes you would recommend to the strategic goals to better achieve the company’s mission, vision, and values. Include at least two additions or changes and justify your response.
- Describe the relevant external factors and influences (at least 3) which could affect the decisions the company makes about its direction, objectives, strategy, and business model.
- Describe the Internal factors and influences (at least 3) which could impact the company’s decision making such as the company’s market position and its competencies, capabilities, resource strengths and weaknesses, and competitiveness.
- Does your selected organization have a focused strategy that differentiates it from other companies in the same marketplace? Explain your answer.
- Is the organization seeking a competitive advantage by taking the initiative in the marketplace? Explain your answer.
- Does the organization have a strategy for competing in international markets? Does it appear to have a solid understanding of local customer needs and preferences to create customized products or services? Does it appear to know how to transfer company expertise to initiate actions to compete internationally?
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