Describe the key points of similarity between the ads, demonstrating your reasoning for pairing them.

Consider the following strategies for selecting these ads. 1. Choose two ads that promote the same product for two distinctly different audiences. 2. Choose two ads from different decades that advertise to a similar audience. 3. Choose one genuine ad and compare it to an ad that seeks to parody/satirize the original. Ideally, you will choose advertisements that reflect some ethical issue. The speech I assigned from the advertising executive mentions a number of ethical issues related to advertising, including, but not limited to, cause-related marketing, product placement, ads that target children, and ads for tobacco, alcohol, pharmaceuticals and fast food. We might also add to this list advertisements that promote problematic attitudes about gender, race, and class. Introduction It should be clear from your introduction what advertisements you will be discussing. Provide some background and/or context for the ads. Where and when did they appear? Describe the key points of similarity between the ads, demonstrating your reasoning for pairing them. The last sentence should be a thesis statement that is argumentative, interesting, manageable and specific. Summary Describe each individual visual text in turn. Try to convey the essential characteristics of the ad to an audience who may not have seen them. Pay particular attention to elements that you will be analyzing in detail in the body of the essay. Analysis Certainly, you may discuss logical and ethical appeals in your chosen texts. Nonetheless, pay special attention to the beliefs and values reflected by your chosen advertisements and the way pathetic appeals may have intended and unintended effects on the audience.

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