Describe the overall marketing strategy, including positioning strategy versus competitors.

 

  • Provide an Overview/Executive Summary of the marketing strategy.
  • Describe the good or service and desired brand image.
  • Describe the target market, including buyer motivations, demographics, and psychographics.
  • Describe the overall marketing strategy, including positioning strategy versus competitors.
  • Describe a promotions and advertising campaign that includes a description of one advertisement.
  • Recommend and describe a Public Relations campaign.
  • Describe the use of an Internet marketing campaign, including web site and use of email.
  • Describe a direct marketing campaign, including Customer Relationship Management

 

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