- Provide an Overview/Executive Summary of the marketing strategy.
- Describe the good or service and desired brand image.
- Describe the target market, including buyer motivations, demographics, and psychographics.
- Describe the overall marketing strategy, including positioning strategy versus competitors.
- Describe a promotions and advertising campaign that includes a description of one advertisement.
- Recommend and describe a Public Relations campaign.
- Describe the use of an Internet marketing campaign, including web site and use of email.
- Describe a direct marketing campaign, including Customer Relationship Management
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