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Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Write a five to five (5) page paper in which you:


  1. Write an introduction to your company. Describe your company, its location (Virginia Beach, VA, and the product it makes or the service it provides.
  2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps (Product, Price, Place, Promotion), 5Cs ( Customer, Company, Competition, Collaborators, Context) and STP (Segmentation, Targeting, Positioning).
  4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
  6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.


Your assignment must follow these formatting requirements:


  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


Submitted by kim woods on Tue, 2016-01-26 11:21

teacher rated 4731 times
price: $25.00

Marketing Plan

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xxxxxxx Head: xxxxxxxxx PLAN xxxxxxxxx xxxx � PAGE xx xxxxxxxxxxx xxxxxxxxxx

Marketing xxxx

Student xxxxx

Institutional Affiliation

Professor’s Name

xxxxxxxxxxxx of the xxxxxxx

The xxxxxxx xx question xx xxxxxxxx xxxxx xxxxx xx majorly xxxxx for beach xxxxxxxx xx xxx xxxx service. xxx beach is xxxxxxxx by Chesapeake xxx xx xxx northern side xxx face the Atlantic xxxxx on its eastern xxxxx xxxx this location, xxx xxxxx xxx xxxx able xx avoid typical xxxxxx and xxxx enjoying xxxxxxxx weather throughout the xxxxx xxx company xxxxxxxx x wide range xx services to its customers. Generally, xxx xxxxxx xx services xxxxxxxx xx normally regarded xx xx xxxxx countless from the fact xxxx xxxx are so many. xx xxxxx with are the recreation services and xxxx xx due to xxx presence of the beach itself.

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