Use an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management.
Address the following:
- Summarize the article and discuss the author’s main points.
- Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements.
- Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
- What questions might you pose to the author of this article?
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