2. Consider airbnb (www.airbnb.com), the “community marketplace for people to list, discover, and book unique accommodation around the world”. Visit airbnb’s Web site and do your own research and describe its business model. Identify its customer value proposition, its revenue model, marketplaces airbnb operates and who its main competitors are (hint: use of online marketplace analysis tools to illustrate competition trends), any competitive advantage you believe airbnb possesses and what its market strategy appears to be. Also try to identify information about the company’s organisational structure. Conclude your analysis by identifying and discussing the key competitive threats affecting airbnb.
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