For what purpose/situation/need is the text written? (situation)
Has the social or cultural context surrounding the issue changed since the work
was written? If so, what impact does that have on your perception of the
argument? (situation)
Who is the audience for this text? How do you know? (situation)
What is the purpose of this text? How do you know? Is it stated or implied?
(situation)
Does the author employ a tone that helps achieve his or her goal? Is this language appropriate for the target audience and purpose? (ethos)
Does the author seem trustworthy? Why? What references does the author make
to create credibility? What diminishes his or her credibility? (ethos)
What needs/desires are created in the text? In what way does the author make you emotionally invested in the argument? (pathos)
Are these emotions used as manipulation? In what way? (pathos)
What are the common sense understandings assumed by the text? What counts as proof of these understandings? Is proof justified or simply presented? (logos)
Does the author or screenwriter provide sufficient evidence to support their argument? What is the quality of that evidence? Does it seem reliable?
Does the author employ sound logic, avoiding logical fallacies? (logos)
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