Explain the chosen segmentation criteria with justification

5 Appropriateness of segmentation, targeting and positioning. Who is your target market? You need to explain why? Explain the chosen segmentation criteria with justification. Who are the competitors? What is your organization’s current positioning in relation to the competitors? Is it unique enough to give you competitive advantage? If not, what are you suggesting? Why? You need to show current and future positioning using perceptual maps. What is the communication them

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