In your own words, explain what corporate social responsibility (CSR) is. Name two examples of social responsible companies you know and explain why you consider them so.
We learned that CSR can be viewed as a pyramid with Philanthropic Responsibilities at the top. Discuss what particular advantages accrue to companies who proactively take steps to be philanthropically responsible.
When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market. Discuss which kinds of international strategies are most appropriate for companies in the following domestic industries:
- Producing movies
- Management consulting
- Breakfast cereals
- School of busines
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