When analyzing new markets to enter, companies need to perform an environmental screening to be sure about which potential candidates would be the most likely to provide the right conditions for achieving expected results. In doing that, economic conditions and growth patterns always play an important role for decision making.
Using the University online library resources and the Internet, research recent growth trends for developed and emerging countries and answer the following:
- After the 2007/2008 world economic crisis, what has been different about emerging markets with regard to growth patterns, economic conditions, and trends? Justify your answer by providing some examples.
- If you were the person in charge of growth strategies for a retail company, what market(s) would be your primary targets for an expansion? Why? Explain your reasoning and substantiate your claims with citations from your research.
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