Have there been changes in the purchasing patterns of your organization’s target market in recent years?

 

Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • In your opinion, what are the specific key environmental forces that created an opportunity for your company?
  • Have there been changes in the purchasing patterns of your organization’s target market in recent years?
  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
  • What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?
  • In your analysis, what lessons might you learn from the Geek Squad case study?
  • What recommendations can you offer up to Geek Squad?

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