- Market Structure:
- Market Competition: What is the existing and potential market competition? How do these companies affect the firm’s strategies and profitability? This is where you would discuss the type of competitors, number of competitors, and barriers to entry.
- Firm Strategies: What are potential price and non-price strategies that the firm might use and what are their relationships to the market structure? For example, discuss a strategy that would support the success of your product. Depending on how the industry is structured you might discuss how it is consistent with the market structure. Perhaps you would address how it is different. Once you address this, you would discuss how your choice provides an advantage in the market.
- Effects of Regulation and Intervention:
- Policies: Identify policies or regulations at the local, state, or national level that could potentially affect your business. What are the reasons for these policies or regulations?
- Effects of Intervention: How do these policies or regulations affect your ability to compete and profitably operate in your business? Include examples specific to aspects of market performance to support your conclusions. For example, some forms of regulation, such as patent protection, may afford more profit opportunities while others, such as environmental regulations, may add to your costs
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