How might the training of the company’s sales force need to change in order to conduct business in these two new markets?

In this situation, Newfoundland Capital Corporation has decided to expand from its home market of St. John’s, Newfoundland. It is opening an office in Mexico City, Mexico and Dusseldorf, Germany.

Please answer the following questions:

  • How might the training of the company’s sales force need to change in order to conduct business in these two new markets?
  • How might the company alter its negotiation practices for each market?
  • How would business communications practices need to change for each market?
  • How will decision making and the use of hierarchy need to change for the company’s offices in these two markets assuming that local staff be hired to run the offices?

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