Identify and assess each of the five forces and recommend whether it is an attractive industry to enter into.

 

Assignment 1: Coty Inc. – Upon graduation from Acadia University, you have a joined a prestigious management consulting firm.  They have put you onto a project team that has been engaged to undertake an analysis of theindustry and regulatory environment within which Coty operates.  Your industry analysis should take the form of a five forces analysis.  Please identify and assess each of the five forces and recommend whether it is an attractive industry to enter into. Please identify the key barriers to entry. Please assess the competitive environment in terms of its level of complexity and change.* Please also identify some of the key performance metrics in this industry and briefly describe the market structure.  In terms of the regulatory assessment, please identify the key regulators, the key industry associations and document the important industry issues from the points of view of the regulators and the industry players. Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?  

 

Suggested Readings:

 

  • Michael Porter 2008 The Five Competitive Forces That Shape Strategy. Harvard Business Review 86 (1) 78 – 93

 

 

  • * See Duncan, R. (1972) Characteristics of Perceived Environments and Perceived Environmental Uncertaintly.

 

  • Administrative Science Quarterly, 313-327.

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Write one and half page single space essay that I have highlighted in red.

Assignment 2:   Canfor The solid reputation of your consulting firm is paying off.  An important client, Canfor has asked your firm to undertake a McKinsey style (sequential) value chain analysis that highlights the flow of activities in the breakfast cereal industry.  Please identify the key activities (minimum of eight) and offer a very brief description of each. Identify where your company fits on the value chain, and where its major competitors fit.  Also please identify some of the other companies (suppliers, customers, etc.) that participate in activities in the value chain. Please offer commentary as to whether there is evidence that some value chain components are growing or contracting. Finally, the client is asking for a brief note on some of the common risks faced by your company and its key competitors in this industry. Please offer five key risks.  Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?

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