Launch of Amazon by Jeff Bezos

In 1994, Jeff Bezos launched Amazon.com, initially as an online book retailer.  In 2011, the company reported $48 billion in revenues.

 

Answer the question that follows in detail: 2 to 3 pages

 

1. What key strategies did Bezos use to grow the company in just 17 years?  Use credible sources and research to support and explain.

 

Make sure you format your papers in proper APA 6th. Be sure to properly cite your sources inside your text using APA 6th citations rules as well as proper APA referencing guidelines  in your “References” (bibliography)

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