question 1.   question 2. Give an illustration of a guerrilla marketing effort you have seen. Analyze it.  question 3. When was the last time you received WOM advice to purchase a product? question 5. Whom do you know that you would classify as an opinion leader? In what areas is he or she a leader?question 6. Are you an opinion leader? Under what circumstances and to whom do you perform this role?                                                                                                                         

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