Please refer to Boost Juice Article for the background of the case study, 2. Please conduct secondary research to substantiate answers. 3. Please use APA style referencing (including in text and end of text referencing) 4. Please do not explain an overview of levels and types of Market Segmentation for question 1a, a brief overview will suffice. 5. Keep answer to within 300 word limit for question 1a, and 400 word limit for question 1b.
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