Marketing

What are the major components of an offering?Question 1 options: Question 2 The major advantage to the service-dominant approach to products is _____Question 2 options: Question 3 ( Generally built on a core technology platform, a group of related products that meet differing consumer needs is called a ___________.Question 3 options: Question 4 A bag of potato chips offered for sale at the neighborhood gas station is a ___________.Question 4 options: Question 5 Annie has been planning her dream wedding and the wedding dress is very important to her. She has been scanning wedding magazines for years and is now about begin looking for her perfect dress. Annie’s wedding dress is an example of a __________.Question 5 options: Question 6 Which of the following best describe the new offering-development process?Question 6 options: Question 7 Why is it important for a firm to establish a brand for its offerings?Question 7 options: Question 8  At the recent annual meeting of Apple shareholders, the iCar product design was unveiled and it was announced that sales would most likely begin in the first half of the next year. At which stage of the new product development process is the iCar?Question 8 options: Question 9Why is a product package important to the marketer?Question 9 options: Question 10  Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the late maturity stage of the product life cycle and the brand manager is concerned it might enter decline. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle?Question 10 options: Question 11When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the client who is expected to pay a premium price for the audit of his business?Question 11 options: Question 12Which of the following is an example of total cost of ownership?Question 12 options: Question 13 In the Idea Generation stage of the New Product Development Process, who should be considered a primary source of new product ideas, especially in B2B products?Question 13 options: Question 14 Price is ________.Question 14 options: Question 15 Why is an understanding of a product’s life cycle important for marketers?Question 15 options:

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