Prepare a project Report that must include –
A market evaluation of a country other than the U.K. demonstrating thorough analysis of secondary data
- PEST analysis
- A market entry plan for a chosen brand (including positioning strategy) based on a ‘realistic’ evaluation of the chosen firm’s characteristics e.g. resource base etc.
- The report should also include an explanation of why and how that expansion would benefit your chosen firm.
- You must draw on academic theory to justify your analysis and proposal.
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