Prepare a SWOT analysis of the company, revealing awareness of the firm’s competencies, capabilities, and resources and relate the same to the opportunities and threats confronting the firm

Prepare a SWOT analysis of the company, revealing awareness of the firm’s competencies, capabilities, and resources and relate the same to the opportunities and threats confronting the firm. Pay close attention to its financial performance over the last few years. Using the SWOT as your foundation, discuss whether the firm’s strategies conform to what the theory suggests would be appropriate

 

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