Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.

  • Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
  • Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.
  • Copy and paste or import these graphs into the MS Word document you prepared in Part 1 of this assignment.

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