A company has decided to study the process by evaluating all combinations of 2 options of the 3 key factors : Email Heading (detailed,generic) email open ( yes, no); and email body (text,html). Each of the combinations in the design was repeated on 2 different occasions . The factors studied and the measured response rates are summarized. Just make up some data for now.
You can plug in data of your choice in a table to conduct a design of Experiment in order to test cause and effect t relationships i business processes for the company. 2. Determine the graphical display tool e.g., scatter chart etc. 2. That you would use to present the results of the DOE that you conducted question 1. Provide a rationale for your response . 3. Recommend the main actions that the company could take in order to increase the response rate of its email advertising . Provide a rationale for your response . 4. Propose 1 overall strategy for developing a process model for this company that will increase the response rate of its email advertising and obtain sffective business process. Provide a rationale for your response
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