Research Methods in Marketing

Results from a focus group should be analyzed so the information gleaned from the process can be used to make marketing decisions. If the findings are not used then the focus group was a waste of time and resources.· Analyze the results in last week’s table of results. How can a marketer use the results from each step of the model to improve the purchase process and marketing communications?Since you are engaging in research, be sure to cite the source(s) in APA format.    W3: Main Post: Table of Findings10W3 Main Post: List of Structured Questions Used in the Focus Group5W4 Main Post: Application to the Model10W4 Main Post: positioning opportunities for your brand5Week 3 Interactive Responses (2)10Week 4 Interactive Responses (2)10Grade for Unit 2 Discussion Board50 

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