Specifically, the follow critical elements must be addressed: a) SEM and SEO: Explain SEM and SEO. What role does SEM play in generating traffic to the company’s website? How can SEO improve the company’s position in search engine results? b) Metrics: Describe SEM metrics. Be sure to include saturation and keyword analysis. Why should SEM metrics be important to the company? c) Inclusion: Explain paid inclusion and contrast it with SEO. What are some commonly used paid inclusion practices? d) Recommendation: Which SEO and SEM practices can you recommend to support the company’s goals? Why? Guidelines for Submission: This submission should be two pages (not including cover pages and resources if applicable), with double spacing, 12-point Times New Roman font, and one-inch margins, and written in APA format.
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