The case: Braccialini Group, Florence (Italy). Braccialini Group is a leather goods manufacturer, managing several trademarks, either directly owned or used under license. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues: Explain what is meant by “operations” and discuss their strategic role at Braccialini. State what transformed and transforming resources are used in the production process. Describe the group’s operations abroad. Explain what the terms “quality, speed, dependability, flexibility and cost” mean in the context of operations and competitiveness at Braccialini. Suggest a process for the design of new products. Cover page. It includes the course name, the project title, the students’ full names, the lecturer’s full name and the submission date. Table of contents. It includes all the headings with appropriate page numbers, including the References and the Appendices. Executive summary. Introduction. It introduces the reader to the case you are going to present. Analysis. (see under “Description of the assignment”) Conclusions. They draw key insights from the case analysis, summarize the main features of the company presented and propose future development for its business and organisational solutions. References.
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