Why do you think managers, or business decision makers, get caught up in following the crowd versus making decisions that are truly going to add value to the business?

Why do you think managers, or business decision makers, get caught up in following the crowd versus making decisions that are truly going to add value to the business? For example, some businesses may make decisions that drive only short-term gains at the cost of future growth. Can such a blind leap be a good thing for the business? Is it worth the risk?

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